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Making Sense of Attribution

This post picks up as Part 3 in a series on marketing attribution and analytics. In case you missed it, here’s Part 1...

Product Over Project

NTEN’s 2024 Nonprofit Digital Investments Report has some grim stats about the sector’s ability to get value from new...

Why Ease of Access Matters

In every organization I’ve worked for or with, there’s been a recurring issue: accessible documentation. We are even...

The cost of clutter

Holding onto extra data we don’t really need seems innocuous enough. The dollar cost of storage for an extra field or...

Short and simple

It’s almost the end of 2023, and a busy time for many of us. Wrapping up what we hoped to accomplish this year,...

"Pretty Good" Answers

When thinking about the effectiveness of your digital communications, where do you look to answer the question “is it...

Changing your mind

There’s a simple test to gauge your organization’s level of data maturity: Can you easily cite recent examples in which...

Creating trust in your data

“I don’t trust it.” Whether these words are spoken aloud or surface through attitudes and behaviors, trust is a...

Draw your data

Technology system changes are often driven by a desire to improve data in two areas: Operations: improve user...

Salesforce’s New “Nonprofit Cloud” Is A Wake Up Call.

But It’s Not About The Product. Yesterday, Salesforce announced a new, next-generation Nonprofit Cloud product (link to...

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