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Making Sense of Attribution

This post picks up as Part 3 in a series on marketing attribution and analytics. In case you missed it, here’s Part 1...

"Pretty Good" Answers

When thinking about the effectiveness of your digital communications, where do you look to answer the question “is it...

An Introduction to the Engagement Pyramid

Credit where credit is due: thank you to Beth Saunders for introducing us to the concept of the Engagement Pyramid, and...

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