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Holding onto extra data we don’t really need seems innocuous enough. The dollar cost of storage for an extra field or...
It’s almost the end of 2023, and a busy time for many of us. Wrapping up what we hoped to accomplish this year,...
When thinking about the effectiveness of your digital communications, where do you look to answer the question “is it...
There’s a simple test to gauge your organization’s level of data maturity: Can you easily cite recent examples in which...
“I don’t trust it.” Whether these words are spoken aloud or surface through attitudes and behaviors, trust is a...
Technology system changes are often driven by a desire to improve data in two areas: Operations: improve user...
But It’s Not About The Product. Yesterday, Salesforce announced a new, next-generation Nonprofit Cloud product (link to...
Do you think about data you’d like to ‘track’ in [your technology system of choice]? It’s easy to be sucked into the...
Credit where credit is due: thank you to Beth Saunders for introducing us to the concept of the Engagement Pyramid, and...
Caveat: Pardot was recently renamed ‘Marketing Cloud Account Engagement’ but that’s a mouthful and hard to search, so I...
We hear all the time that having data silos is a bad thing. But are they? The concept of having data silos means that...
Got dupes?!?! You’re not alone. Duplicate problems are among the more common pain points we hear from new and...
Part 2 of a series about marketing attribution and analytics Link to Part 1: Thinking Critically About Lead Source...
Part 1 of a series about marketing attribution & analytics
We’ve compiled a list of common themes we encounter that don’t necessarily require a consultant to address and aren’t...
You’ve probably seen a magnetic sculpture toy before: a magnetic base with balls or other small metal pieces that can...