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- Duncan McGovern
- November 19, 2024
Does the term “pulling a list” for an upcoming email segment give you a vague feeling of unease? Maybe it always takes...
- Duncan McGovern
- February 14, 2024
Holding onto extra data we don’t really need seems innocuous enough. The dollar cost of storage for an extra field or...
- Duncan McGovern
- December 21, 2023
It’s almost the end of 2023, and a busy time for many of us. Wrapping up what we hoped to accomplish this year,...
- Duncan McGovern
- November 2, 2023
When thinking about the effectiveness of your digital communications, where do you look to answer the question “is it...
- Duncan McGovern
- June 26, 2023
“I don’t trust it.” Whether these words are spoken aloud or surface through attitudes and behaviors, trust is a...
- Duncan McGovern
- May 24, 2023
Technology system changes are often driven by a desire to improve data in two areas: Operations: improve user...
- Duncan McGovern
- August 30, 2022
Do you think about data you’d like to ‘track’ in [your technology system of choice]? It’s easy to be sucked into the...
- Nicholas Rusty Rustigian
- November 29, 2021
We hear all the time that having data silos is a bad thing. But are they? The concept of having data silos means that...
- Nicholas Rusty Rustigian
- August 23, 2021
Got dupes?!?! You’re not alone. Duplicate problems are among the more common pain points we hear from new and...
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