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"Pulling lists" shouldn't feel like pulling teeth

Does the term “pulling a list” for an upcoming email segment give you a vague feeling of unease? Maybe it always takes...

The cost of clutter

Holding onto extra data we don’t really need seems innocuous enough. The dollar cost of storage for an extra field or...

Short and simple

It’s almost the end of 2023, and a busy time for many of us. Wrapping up what we hoped to accomplish this year,...

"Pretty Good" Answers

When thinking about the effectiveness of your digital communications, where do you look to answer the question “is it...

Creating trust in your data

“I don’t trust it.” Whether these words are spoken aloud or surface through attitudes and behaviors, trust is a...

Draw your data

Technology system changes are often driven by a desire to improve data in two areas: Operations: improve user...

Don't conflate data collection with a business outcome

Do you think about data you’d like to ‘track’ in [your technology system of choice]? It’s easy to be sucked into the...

Data Silos are bad… right?

We hear all the time that having data silos is a bad thing. But are they? The concept of having data silos means that...

Duplicates Got You Down?

Got dupes?!?! You’re not alone. Duplicate problems are among the more common pain points we hear from new and...

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