Latest Posts
- Filter by:
- All
- Data Management
- Analytics
- Governance
- Engagement
- Nonprofit
- Architecture
This post picks up as Part 3 in a series on marketing attribution and analytics. In case you missed it, here’s Part 1...
Holding onto extra data we don’t really need seems innocuous enough. The dollar cost of storage for an extra field or...
When thinking about the effectiveness of your digital communications, where do you look to answer the question “is it...
There’s a simple test to gauge your organization’s level of data maturity: Can you easily cite recent examples in which...
Technology system changes are often driven by a desire to improve data in two areas: Operations: improve user...
Do you think about data you’d like to ‘track’ in [your technology system of choice]? It’s easy to be sucked into the...
Part 2 of a series about marketing attribution and analytics Link to Part 1: Thinking Critically About Lead Source...