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You’ve got a great idea. It’s aligned with your goals and creates a better customer experience or helps you put data to...
Defining effective metrics can be tricky. We might track too many, struggle to use them consistently, or focus on...
Does it feel like technology stands in the way of getting the information you need?
Does the term “pulling a list” for an upcoming email segment give you a vague feeling of unease? Maybe it always takes...
This post picks up as Part 3 in a series on marketing attribution and analytics. In case you missed it, here’s Part 1...
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NTEN’s 2024 Nonprofit Digital Investments Report has some grim stats about the sector’s ability to get value from new...
In every organization I’ve worked for or with, there’s been a recurring issue: accessible documentation. We are even...
Holding onto extra data we don’t really need seems innocuous enough. The dollar cost of storage for an extra field or...
It’s almost the end of 2023, and a busy time for many of us. Wrapping up what we hoped to accomplish this year,...
When thinking about the effectiveness of your digital communications, where do you look to answer the question “is it...