---
title: Blog | Pedal Lucid (3)
description: Helping nonprofit leaders build healthy culture around technology systems. (3)
---

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- [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern)
- June 30, 2021

### [What Exactly is 'Source,' Anyway?](https://pedallucid.com/blog/what-exactly-is-source-anyway)

 Part 2 of a series about marketing attribution and analytics Link to Part 1: Thinking Critically About Lead Source...

[Read more](https://pedallucid.com/blog/what-exactly-is-source-anyway)

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- [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern)
- April 5, 2021

### [Thinking Critically About Lead Source](https://pedallucid.com/blog/thinking-critically-about-lead-source)

 Part 1 of a series about marketing attribution & analytics

[Read more](https://pedallucid.com/blog/thinking-critically-about-lead-source)

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- [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern)
- December 17, 2020

### [You Don't Need Us to Get Started](https://pedallucid.com/blog/you-dont-need-us-to-get-started)

 We’ve compiled a list of common themes we encounter that don’t necessarily require a consultant to address and aren’t...

[Read more](https://pedallucid.com/blog/you-dont-need-us-to-get-started)

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- [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern)
- January 18, 2019

### [Efficient Versus Elegant Problem-Solving](https://pedallucid.com/blog/efficient-versus-elegant-problem-solving)

 You’ve probably seen a magnetic sculpture toy before: a magnetic base with balls or other small metal pieces that can...

[Read more](https://pedallucid.com/blog/efficient-versus-elegant-problem-solving)

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