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- Duncan McGovern
- October 6, 2025
You’ve got a great idea. It’s aligned with your goals and creates a better customer experience or helps you put data to...
- Duncan McGovern
- March 25, 2025
Defining effective metrics can be tricky. We might track too many, struggle to use them consistently, or focus on...
- Duncan McGovern
- February 12, 2025
Does it feel like technology stands in the way of getting the information you need?
- Duncan McGovern
- November 19, 2024
Does the term “pulling a list” for an upcoming email segment give you a vague feeling of unease? Maybe it always takes...
- Duncan McGovern
- October 15, 2024
This post picks up as Part 3 in a series on marketing attribution and analytics. In case you missed it, here’s Part 1...
- Duncan McGovern
- August 5, 2024
NTEN’s 2024 Nonprofit Digital Investments Report has some grim stats about the sector’s ability to get value from new...
- Duncan McGovern
- February 14, 2024
Holding onto extra data we don’t really need seems innocuous enough. The dollar cost of storage for an extra field or...
- Duncan McGovern
- December 21, 2023
It’s almost the end of 2023, and a busy time for many of us. Wrapping up what we hoped to accomplish this year,...
- Duncan McGovern
- November 2, 2023
When thinking about the effectiveness of your digital communications, where do you look to answer the question “is it...
- Duncan McGovern
- August 17, 2023
There’s a simple test to gauge your organization’s level of data maturity: Can you easily cite recent examples in which...
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