--- title: Blog | Pedal Lucid description: Helping nonprofit leaders build healthy culture around technology systems. --- [Skip to content](https://pedallucid.com/blog#main-content) [![PL\_White\_logo\_0](https://pedallucid.com/hs-fs/hubfs/PL_White_logo_0.png?width=1366&height=416&name=PL_White_logo_0.png "PL_White_logo_0")](https://44374518.hs-sites.com/home) - [Services](https://pedallucid.com/services) - [Our Work](https://pedallucid.com/work) - [Blog](https://pedallucid.com/blog) - [About](https://pedallucid.com/about) - [Get in Touch](https://pedallucid.com/get-in-touch) ## Latest Posts - Filter by: - [All](https://pedallucid.com/blog/all) - [Data Management](https://pedallucid.com/blog/tag/data-management) - [Analytics](https://pedallucid.com/blog/tag/analytics) - [Governance](https://pedallucid.com/blog/tag/governance) - [Architecture](https://pedallucid.com/blog/tag/architecture) - [Engagement](https://pedallucid.com/blog/tag/engagement) - [Nonprofit](https://pedallucid.com/blog/tag/nonprofit) [![](https://pedallucid.com/hubfs/benjamin-voros-phIFdC6lA4E-unsplash.jpg)](https://pedallucid.com/blog/rethinking-our-data-hub) [Data Management](https://pedallucid.com/blog/tag/data-management) [Architecture](https://pedallucid.com/blog/tag/architecture) [Data Hub](https://pedallucid.com/blog/tag/data-hub) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - April 19, 2026 ### [Rethinking our data hub](https://pedallucid.com/blog/rethinking-our-data-hub) Photo by Benjamin Voros on Unsplash [Read more](https://pedallucid.com/blog/rethinking-our-data-hub) [![Photo by Kalen Emsley on Unsplash](https://pedallucid.com/hubfs/kalen-emsley-Bkci_8qcdvQ-unsplash.jpg)](https://pedallucid.com/blog/can-we-try-it) [Analytics](https://pedallucid.com/blog/tag/analytics) [Data](https://pedallucid.com/blog/tag/data) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - October 6, 2025 ### [Can we try it?](https://pedallucid.com/blog/can-we-try-it) You’ve got a great idea. It’s aligned with your goals and creates a better customer experience or helps you put data to... [Read more](https://pedallucid.com/blog/can-we-try-it) [![](https://pedallucid.com/hubfs/ash-edmonds-mXBZo6PvjMk-unsplash.jpg)](https://pedallucid.com/blog/ten-numbers-to-cut-through-the-noise) [Analytics](https://pedallucid.com/blog/tag/analytics) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - March 25, 2025 ### [Ten numbers to cut through the noise](https://pedallucid.com/blog/ten-numbers-to-cut-through-the-noise) Defining effective metrics can be tricky. We might track too many, struggle to use them consistently, or focus on... [Read more](https://pedallucid.com/blog/ten-numbers-to-cut-through-the-noise) [![](https://pedallucid.com/hubfs/benjamin-elliott-vc9u77c0LO4-unsplash.jpg)](https://pedallucid.com/blog/a-shortcut-to-actionable-analytics) [Analytics](https://pedallucid.com/blog/tag/analytics) [Governance](https://pedallucid.com/blog/tag/governance) [Data Management](https://pedallucid.com/blog/tag/data-management) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - February 12, 2025 ### [A shortcut to actionable analytics](https://pedallucid.com/blog/a-shortcut-to-actionable-analytics) Does it feel like technology stands in the way of getting the information you need? [Read more](https://pedallucid.com/blog/a-shortcut-to-actionable-analytics) [![Photo courtesy of Amirhossein Eslami via Unsplash](https://pedallucid.com/hubfs/amirhossein-eslami-YZckHlMWR1E-unsplash.jpg)](https://pedallucid.com/blog/pulling-lists) [Marketing Automation](https://pedallucid.com/blog/tag/marketing-automation) [Data Management](https://pedallucid.com/blog/tag/data-management) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - November 19, 2024 ### [Pulling lists shouldn't feel like pulling teeth](https://pedallucid.com/blog/pulling-lists) Does the term “pulling a list” for an upcoming email segment give you a vague feeling of unease? Maybe it always takes... [Read more](https://pedallucid.com/blog/pulling-lists) [![](https://pedallucid.com/hubfs/kseniia-rastvorova-U2AwijfUNS4-unsplash.jpg)](https://pedallucid.com/blog/making-sense-of-attribution) [Google Analytics](https://pedallucid.com/blog/tag/google-analytics) [Multi-Touch Attribution](https://pedallucid.com/blog/tag/multi-touch-attribution) [Engagement](https://pedallucid.com/blog/tag/engagement) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - October 15, 2024 ### [Making Sense of Attribution](https://pedallucid.com/blog/making-sense-of-attribution) This post picks up as Part 3 in a series on marketing attribution and analytics. In case you missed it, here’s Part 1... [Read more](https://pedallucid.com/blog/making-sense-of-attribution) [![](https://pedallucid.com/hubfs/IU%202024-08-06%20jonathan-knepper-AagTgxFCkyY-unsplash%20(1).jpg)](https://pedallucid.com/blog/product-over-project) [Governance](https://pedallucid.com/blog/tag/governance) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - August 5, 2024 ### [Product Over Project](https://pedallucid.com/blog/product-over-project) NTEN’s 2024 Nonprofit Digital Investments Report has some grim stats about the sector’s ability to get value from new... [Read more](https://pedallucid.com/blog/product-over-project) [![](https://pedallucid.com/hubfs/michal-parzuchowski-EFvP9cHipMQ-unsplash.jpg)](https://pedallucid.com/blog/accessible-documentation-why-ease-of-access-matters) [Governance](https://pedallucid.com/blog/tag/governance) [Knowledge Management](https://pedallucid.com/blog/tag/knowledge-management) - [Nicholas Rusty Rustigian](https://pedallucid.com/blog/author/nicholas-rusty-rustigian) - June 3, 2024 ### [Why Ease of Access Matters](https://pedallucid.com/blog/accessible-documentation-why-ease-of-access-matters) In every organization I’ve worked for or with, there’s been a recurring issue: accessible documentation. We are even... [Read more](https://pedallucid.com/blog/accessible-documentation-why-ease-of-access-matters) [![](https://pedallucid.com/hubfs/federico-bottos-LJEsEIzcRRA-unsplash.jpg)](https://pedallucid.com/blog/the-cost-of-clutter) [Analytics](https://pedallucid.com/blog/tag/analytics) [Governance](https://pedallucid.com/blog/tag/governance) [Data Management](https://pedallucid.com/blog/tag/data-management) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - February 14, 2024 ### [The cost of clutter](https://pedallucid.com/blog/the-cost-of-clutter) Holding onto extra data we don’t really need seems innocuous enough. The dollar cost of storage for an extra field or... [Read more](https://pedallucid.com/blog/the-cost-of-clutter) [![](https://pedallucid.com/hubfs/thomas-kelley-wIYLX_wNQho-unsplash.jpg)](https://pedallucid.com/blog/short-and-simple) [Governance](https://pedallucid.com/blog/tag/governance) [Data Management](https://pedallucid.com/blog/tag/data-management) [Nonprofit](https://pedallucid.com/blog/tag/nonprofit) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - December 21, 2023 ### [Short and simple](https://pedallucid.com/blog/short-and-simple) It’s almost the end of 2023, and a busy time for many of us. Wrapping up what we hoped to accomplish this year,... [Read more](https://pedallucid.com/blog/short-and-simple) PREVIOUS [1](https://pedallucid.com/blog) [2](https://pedallucid.com/blog/page/2) [3](https://pedallucid.com/blog/page/3) [NEXT](https://pedallucid.com/blog/page/2) ## Get insight in your inbox. 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