Additional Resources

Create discount codes using JavaScript with FormAssembly: FormAssembly is a great tool, but doesn't provide any out-of-the-box way to apply discounts. This article walks you through setting up some simple code to use discounts.
Post chatter notifications with Marketing Cloud Account Engagement (fka Pardot) using platform events: if chatter is a primary means of communication about Salesforce records, wouldn't it be nice to get notifications from Pardot?
Our Engagement work: How we help organizations define and quantify constituent engagement.

How Nonprofits Can Win With Account Engagement - Duncan's presentation at the MarDreamin' conference outlining several ways in which nonprofits can take advantage of MCAE / Pardot features
Unlock B2BMA: Going Beyond Stock Dashboards - Another MarDreamin' presentation from Duncan about using CRM Analytics to extend stock dashboards offered by Pardot/Account Engagement
Microsoft vs Salesforce Automation - Direct comparison between Microsoft Power Automate and Salesforce Flow

Welcome to the Cause: We signed up for 101 nonprofit email newsletters and measured what happened. Here's what we found.
UTM template builder: Use this spreadsheet to standardize how utm tracking values are created and applied in website links
Metrics Progress Tracker: Set goals and monitor progress through regular updates that roll up to an overview page without any fancy reporting tools—just Google Sheets.