--- title: Blog | Pedal Lucid | Duncan McGovern (2) description: Helping nonprofit leaders build healthy culture around technology systems. (2) --- [Skip to content](https://pedallucid.com/blog/author/duncan-mcgovern/page/2#main-content) [![PL_White_logo_0](https://pedallucid.com/hs-fs/hubfs/PL_White_logo_0.png?width=1366&height=416&name=PL_White_logo_0.png "PL_White_logo_0")](https://44374518.hs-sites.com/home) - [Services](https://pedallucid.com/services) - [Our Work](https://pedallucid.com/work) - [Blog](https://pedallucid.com/blog) - [About](https://pedallucid.com/about) - [Get in Touch](https://pedallucid.com/get-in-touch) ## Latest Posts - Filter by: - [All](https://pedallucid.com/blog/all) - [Data Management](https://pedallucid.com/blog/tag/data-management) - [Analytics](https://pedallucid.com/blog/tag/analytics) - [Governance](https://pedallucid.com/blog/tag/governance) - [Architecture](https://pedallucid.com/blog/tag/architecture) - [Engagement](https://pedallucid.com/blog/tag/engagement) - [Nonprofit](https://pedallucid.com/blog/tag/nonprofit) [![](https://pedallucid.com/hubfs/anna-scarfiello-exqxvG_6keM-unsplash.jpg)](https://pedallucid.com/blog/changing-your-mind) [Analytics](https://pedallucid.com/blog/tag/analytics) [Data](https://pedallucid.com/blog/tag/data) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - August 17, 2023 ### [Changing your mind](https://pedallucid.com/blog/changing-your-mind) There’s a simple test to gauge your organization’s level of data maturity: Can you easily cite recent examples in which... [Read more](https://pedallucid.com/blog/changing-your-mind) [![](https://pedallucid.com/hubfs/casey-horner-F-nYn66i0r0-unsplash.jpg)](https://pedallucid.com/blog/creating-trust-in-your-data) [Governance](https://pedallucid.com/blog/tag/governance) [Data Management](https://pedallucid.com/blog/tag/data-management) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - June 26, 2023 ### [Creating trust in your data](https://pedallucid.com/blog/creating-trust-in-your-data) “I don’t trust it.” Whether these words are spoken aloud or surface through attitudes and behaviors, trust is a... [Read more](https://pedallucid.com/blog/creating-trust-in-your-data) [![](https://pedallucid.com/hubfs/carl-cerstrand-_U2oHmOH0sY-unsplash.jpg)](https://pedallucid.com/blog/draw-your-data) [Analytics](https://pedallucid.com/blog/tag/analytics) [Governance](https://pedallucid.com/blog/tag/governance) [Data Management](https://pedallucid.com/blog/tag/data-management) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - May 24, 2023 ### [Draw your data](https://pedallucid.com/blog/draw-your-data) Technology system changes are often driven by a desire to improve data in two areas: Operations: improve user... [Read more](https://pedallucid.com/blog/draw-your-data) [![](https://pedallucid.com/hubfs/maria-garza-ADAxB6_1zDY-unsplash.jpg)](https://pedallucid.com/blog/salesforce-new-nonprofit-cloud) [salesforce](https://pedallucid.com/blog/tag/salesforce) [Architecture](https://pedallucid.com/blog/tag/architecture) [Nonprofit](https://pedallucid.com/blog/tag/nonprofit) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - March 15, 2023 ### [Salesforce’s New “Nonprofit Cloud” Is A Wake Up Call.](https://pedallucid.com/blog/salesforce-new-nonprofit-cloud) But It’s Not About The Product. Yesterday, Salesforce announced a new, next-generation Nonprofit Cloud product (link to... [Read more](https://pedallucid.com/blog/salesforce-new-nonprofit-cloud) [![](https://pedallucid.com/hubfs/hoach-le-dinh-zB9CSwPBIPE-unsplash-1.jpg)](https://pedallucid.com/blog/data-business-outcome) [Analytics](https://pedallucid.com/blog/tag/analytics) [Data Management](https://pedallucid.com/blog/tag/data-management) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - August 30, 2022 ### [Don't conflate data collection with a business outcome](https://pedallucid.com/blog/data-business-outcome) Do you think about data you’d like to ‘track’ in \[your technology system of choice\]? It’s easy to be sucked into the... [Read more](https://pedallucid.com/blog/data-business-outcome) [![](https://pedallucid.com/hubfs/dino-reichmuth--ftqFUopdDs-unsplash.jpg)](https://pedallucid.com/blog/engagement-pyramid) [Engagement](https://pedallucid.com/blog/tag/engagement) [Nonprofit](https://pedallucid.com/blog/tag/nonprofit) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - May 11, 2022 ### [An Introduction to the Engagement Pyramid](https://pedallucid.com/blog/engagement-pyramid) Credit where credit is due: thank you to Beth Saunders for introducing us to the concept of the Engagement Pyramid, and... [Read more](https://pedallucid.com/blog/engagement-pyramid) [![](https://pedallucid.com/hubfs/tono-graphy-k7SElGCAmgc-unsplash.jpg)](https://pedallucid.com/blog/chatter-notifications-for-pardot-with-platform-events) [Marketing Automation](https://pedallucid.com/blog/tag/marketing-automation) [Flow](https://pedallucid.com/blog/tag/flow) [Architecture](https://pedallucid.com/blog/tag/architecture) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - April 14, 2022 ### [How To: Post Chatter Notifications With Pardot Using Platform Events](https://pedallucid.com/blog/chatter-notifications-for-pardot-with-platform-events) Caveat: Pardot was recently renamed ‘Marketing Cloud Account Engagement’ but that’s a mouthful and hard to search, so I... [Read more](https://pedallucid.com/blog/chatter-notifications-for-pardot-with-platform-events) [![](https://pedallucid.com/hubfs/garrett-sears-rXVFCA3fQ4I-unsplash.jpg)](https://pedallucid.com/blog/what-exactly-is-source-anyway) [Analytics](https://pedallucid.com/blog/tag/analytics) [Google Analytics](https://pedallucid.com/blog/tag/google-analytics) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - June 30, 2021 ### [What Exactly is 'Source,' Anyway?](https://pedallucid.com/blog/what-exactly-is-source-anyway) Part 2 of a series about marketing attribution and analytics Link to Part 1: Thinking Critically About Lead Source... [Read more](https://pedallucid.com/blog/what-exactly-is-source-anyway) [![](https://pedallucid.com/hubfs/moriah-wolfe-_11--U14Up0-unsplash.jpg)](https://pedallucid.com/blog/thinking-critically-about-lead-source) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - April 5, 2021 ### [Thinking Critically About Lead Source](https://pedallucid.com/blog/thinking-critically-about-lead-source) Part 1 of a series about marketing attribution & analytics [Read more](https://pedallucid.com/blog/thinking-critically-about-lead-source) [![](https://pedallucid.com/hubfs/priscilla-du-preez-eGLpwRPBZnQ-unsplash.jpg)](https://pedallucid.com/blog/you-dont-need-us-to-get-started) - [Duncan McGovern](https://pedallucid.com/blog/author/duncan-mcgovern) - December 17, 2020 ### [You Don't Need Us to Get Started](https://pedallucid.com/blog/you-dont-need-us-to-get-started) We’ve compiled a list of common themes we encounter that don’t necessarily require a consultant to address and aren’t... 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