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Marketing & sales process experts with deep nonprofit experience.

Understand and increase engagement using data.

Leverage your CRM to break down departmental silos, inform decision making, and drive engagement.

Build trust in your systems

Put your energy into high-value work when you trust the process and the data.

Make better business decisions

Use data and technology to improve the quality of your decisions.

Increase engagement

Put your systems and data to work and move the needle for your mission.

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We take a "why"-first approach to solving problems.

It starts with systems thinking.

Before building or automating, we address the root issue to create a resilient technology solution. 

About us

Hear from our clients.

Nonprofit work forms the core of our background. We specialize in working with organizations who focus on recreation and conservation.
Our work

"In under a year, Pedal Lucid transformed our organization...

...equipping us with an incredible new tool that allows us to more strategically fundraise, share more meaningful and powerful data with funders and partners, evaluate the impacts and finances associated with our programs, and do all of this with a simple interface that our team trusts and understands!"

Rochelle Bellin

Associate Director, Just Roots

"Working with Pedal Lucid was fantastic.

They showed us new ways to use the data that we've collected over the years to transform it from stagnant information to useful and actionable, helping us to drastically improve our outreach, membership and marketing efforts."

Jenny Estes

Development Director, Idaho Conservation League

"Pedal Lucid helped Adventure Cycling make multiple, simultaneous technical transitions in a very short time period.

Their project management moved along stalled decisions, tough compromises and unique technical features. Would 100% recommend for any nonprofit going through change management."

Nicky Bailey

VP of People and Operations

"Pedal Lucid was able to really tailor to our needs as a small, but growing non-profit.

Our coaching course and assessment were instrumental in meeting our current database needs as well as helping us plan for our future. I couldn't recommend them enough!"

Claire O'Connor

Center for Restorative Youth Justice

Recent Articles

Photo courtesy of Amirhossein Eslami via Unsplash
Marketing Automation  Data Management

"Pulling lists" shouldn't feel like pulling teeth

Does the term “pulling a list” for an upcoming email segment give you a vague feeling of unease? Maybe it always takes...
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Analytics  Google Analytics  Marketing Attribution  Multi-Touch Attribution  Engagement

Making Sense of Attribution

This post picks up as Part 3 in a series on marketing attribution and analytics. In case you missed it, here’s Part 1...
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Governance

Product Over Project

NTEN’s 2024 Nonprofit Digital Investments Report has some grim stats about the sector’s ability to get value from new...
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