An analysis of nonprofit email marketing for new subscribers

Welcome to the Cause

We set out to join the email lists of 101 nonprofits in the conservation and outdoor recreation sectors and measure what happened.

In this report, we look at...

  • Ease of signup
  • Automated welcome email or series
  • Email frequency over 30 days
  • Tools used to send email
  • Communication preference centers
  • Variances based on org size/budget

...and more!

You'll get a 19-page PDF report that covers what we found, plus recommendations for using the tools you have to increase engagement.

WttC - Cover Page
WttC - TOC
WttC- Who Was included?
WttC - Signup Experience
WttC - Email Platforms